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Formerly a Sales Manager and Director of Marketing for a major equine equipment manufacturer, Keenan is now a partner in 365 Marketing Force, Inc. overseeing their marketing and PR projects. Although allergic to horses, his past experience in equipment design and manufacturing gives him a leg up in the areas of arena tools and other mechanicals products. A self professed marketing geek and the former Executive Director of a National Trade Association he looks for ways companies can expand their marketing efforts by working together.

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Annual Equine Industry Vision Award Winner Selected for 2008

Daytona Beach, FL (March 1, 2008)–Pfizer Animal Health and American Horse Publications are proud to announce that a winner has been selected to receive the 2008 Equine Industry Vision Award. Sponsored by Pfizer Animal Health, the award is intended to recognize innovation, leadership and service. All of the 12 nominees this year were outstanding examples of these qualities.  The Equine Industry Vision Award Committee reviewed nominations and the list of nominees was narrowed to six finalists. The committee selected the following finalists (listed in alphabetical order): G. Marvin Beeman DVM; Charlotte Brailey Kneeland; Louisiana State University Equine Health Studies Program; Matthew Mackay-Smith DVM, Sally Swift, and Linda Tellington-Jones.  The remaining six nominations represented a spectrum of inspiring individuals within the equine world and included: Stacy V. Bearse, Patti Colbert, Cherry Hill, Debi Metcalfe, Neva Kittrel Scheve, and Richard Shrake.  The 11 voting members of the AHP Board of Directors, plus a Pfizer Animal Health representative, voted on the winner. Finalists were judged on their performance in relation to the achievement(s) cited and their demonstration of the following attributes and abilities: 1) The vision and innovation of a true pioneer; 2) Leadership, commitment, dedication and willingness to serve; 3) Original and effective ideas and/or products, services, programs; 4) High moral, ethical and professional standards.

The winner has been notified to allow for travel arrangements. However, the official announcement and presentation of the award will be made at the Equine Industry Vision Award Breakfast on Friday, June 20, 2008 during the AHP “Break from the Gate in 2008” Seminar in Saratoga Springs, New York. The recipient will be presented with the Equine Industry Vision Award Perpetual Trophy, created by master artisan Peter Wayne Yenawine and commissioned by Pfizer Animal Health.  Together, Pfizer Animal Health and AHP developed the Equine Industry Vision Award to create the first major award to showcase innovation across the equine industry. The award is intended not only to serve as a unique recognition of ingenuity and service, but also to benefit the industry by inspiring these qualities in others. Its purpose is to recognize outstanding leadership, creativity and meritorious contributions in the equine industry. Previous recipients of the Equine Industry Vision Award are Alexander Mackay-Smith in 2002, Don Burt in 2003, the American Quarter Horse Association in 2004, John Ryan Gaines in 2005, Stanley Bergstein in 2006, and David O’Connor in 2007.

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